Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41270-024-00329-8.pdf
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5. Al-Banna, H., and S.M. Jannah. 2023. The push, pull, and mooring effects toward switching intention to halal cosmetic products. Journal of Islamic Marketing 14 (9): 2149–2166.
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