Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands
Author:
Funder
FCT - Fundação para a Ciência e a Tecnologia, I.P.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-023-00346-5.pdf
Reference126 articles.
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3. Ahuvia, Aaron, Elif Izberk-Bilgin, and Kyungwon Lee. 2022. Towards a theory of brand love in services: The power of identity and social relationships. Journal of Service Management 33 (3): 453–464. https://doi.org/10.1108/JOSM-06-2021-0221.
4. Albert, N., and D. Merunka. 2013a. The role of brand love in consumer-brand relationships. Journal of Consumer Marketing 30 (3): 258–266.
5. Albert, N., D. Merunka, and P. Valette-Florence. 2008. When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research 61 (10): 1062–1075. https://doi.org/10.1016/j.jbusres.2007.09.014.
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