Analysing user-generated content in sports events through the lens of the Spain brand
Author:
Funder
Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital, Generalitat Valenciana
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41270-023-00286-8.pdf
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5. Alsaleh, D.A., M.T. Elliott, F.Q. Fu, and R. Thakur. 2019. Cross-cultural differences in the adoption of social media. Journal of Research in Interactive Marketing 13 (1): 119–140.
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