Comparing organizational content and fan interaction on Twitter and Facebook in United States professional sport
Author:
Affiliation:
1. Illinois State University, Normal, IL, USA
2. Southwest Minnesota State University, Marshall, MN, USA
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23750472.2020.1723432
Reference60 articles.
1. Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration
2. From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
3. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment
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