Corporate blogs as e-CRM tools – Building consumer engagement through content management

Author:

Ahuja Vandana,Medury Yajulu

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference35 articles.

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2. Platt, M. (2007) Web 2.0 in the Enterprise, Architecture Journal, Microsoft Developer Network, MSDN Architecture Centre.

3. McKinsey Quarterly. (2007) How businesses are using Web 2.0: A McKinsey global survey. McKinsey Quarterly, http://www.mckinseyquarterly.com/Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913_abstract , 5 January 2008.

4. Herring, S.C. (1993) Gender and democracy in computer-mediated communication. Electronic Journal of Communication, http://ella.slis.indiana.edu/~herring/ejc.txt , accessed 21 March 2008.

5. Sifry, D. (2004) Sifry's alerts: October 2004 state of the blogosphere, http://www.sifry.com/alerts/archives/000390.html , accessed 30 March 2008.

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