Web 2.0: Conceptual foundations and marketing issues

Author:

Constantinides Efthymios,Fountain Stefan J

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Reference21 articles.

1. Anderson, C. (2006) ‘The long tail: Why the future of business is selling less of more’, Hyperion, ISBN 1401302378.

2. Biever, C. (2006) ‘Web 2.0 is all about the feel-good factor’, The New Scientist, Vol. 192, pp. 30.

3. Boll, S. (2007) ‘MultiTube — Where Web 2.0 and multimedia could meet’, IEEE Multimedia, Vol. 14, No. 1, pp. 9–13.

4. Constantinides, E. (2004) ‘Influencing the online consumer's behaviour: The web experience’, Journal of Internet Research, Vol. 14, No. 2, pp. 111–126.

5. Daconta, M. (2003). The Semantic Web: A Guide to the Future of XML, Web Services, and Knowledge Management, John Wiley & Sons Inc, New York.

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