1. The theory of planned behavior
2. Borden, N.H. (1964), “The concept of the marketing mix”,Journal of Advertising Research, June, pp. 2‐7.
3. Consumer purchasing on the Internet:
4. Cheung, C.M.K., Zhu, L., Kwong, T., Chan, G.W.W. and Limayem, M. (2003), “Online consumer behavior:a review and agenda for future research”,Proceedings of the 16th Bled eCommerce Conference, Bled, 9‐11 June.
5. Hedonic and utilitarian motivations for online retail shopping behavior