Building and evaluating a customer value blog

Author:

Weinstein Art

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Reference35 articles.

1. 99Content. 2020. Blogging statistics. https://99firms.com/blog/blogging-statistics/

2. Agarwal, A. 2021. Top 15 business education blogs and websites in 2021. https://blog.feedspot.com/business_education_blogs/

3. Ahuja, V., and Y. Medury. 2010. Corporate blogs as e-CRM tools—Building consumer engagement through content management. Database Marketing & Customer Strategy Management 17 (2): 91–105.

4. Barton, C., L. Koslow, and C. Beauchamp. 2014. How Millennials are changing the face of marketing forever, January 15, retrieved from https://www.bcgperspectives.com/content/articles/marketing_center_consumer_customer_insight_how_millennials_changing_marketing_forever/

5. Castronovo, C., and L. Huang. 2012. Social media in an alternative marketing communication model. Journal of Marketing Development and Competitiveness 6: 117–134.

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