How Does Retargeting Work For Different Gen Z Mobile Users?-Reference-Cited by-同舟云学术

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How Does Retargeting Work For Different Gen Z Mobile Users?

Published:2023-10-23 Issue:4 Volume:63 Page:384-401
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Azemi Yllka,Ozuem Wilson

Publisher

WARC Limited

Subject

Marketing,Communication

Reference67 articles.

1. “Overcoming Financial Planners’ Cognitive Biases through Digitalization: A Qualitative Study.”;Athota;Journal of Business Research,2023

2. “An Exploration into the Practice of Online Service Failure and Recovery Strategies in the Balkans.”;Azemi;Journal of Business Research,2019

3. “The Effects of Online Negative Word-of-Mouth on Dissatisfied Customers: A Frustration–Aggression Perspective.”;Azemi;Psychology& Marketing,2020

4. “Luxury Fashion Brand Customers’ Perceptions of Mobile Marketing: Evidence of Multiple Communications and Marketing Channels.”;Azemi;Journal of Retailing and Consumer Services,2022

5. How Brands Can Make Smarter Decisions in Mobile Marketing

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective;Psychology & Marketing;2024-06-06

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