How Brands Can Make Smarter Decisions in Mobile Marketing-Reference-Cited by-同舟云学术

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How Brands Can Make Smarter Decisions in Mobile Marketing

Published:2017-12 Issue:4 Volume:57 Page:447-461
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Bakopoulos Vassilis,Baronello John,Briggs Rex

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives;International Journal of Electronic Government Research;2024-07-17

2. How Does Retargeting Work For Different Gen Z Mobile Users?;Journal of Advertising Research;2023-10-23

3. An Investigation of the Relationships Among Marketing Mix Variables and Brand Equity Dimensions: State-Branded Food Products;Journal of Quality Assurance in Hospitality & Tourism;2023-06-27

4. An SEM-ANP Multi-Criteria Evaluation Model for Mobile Advertising That Affect Purchase Intentions: Perspectives on the Values of Context Awareness and Flow Experience;Journal of Promotion Management;2022-11-11

5. A meta-analytic review of mobile advertising research;Journal of Business Research;2021-11

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