An exploration into the practice of online service failure and recovery strategies in the Balkans

Author:

Azemi Yllka,Ozuem Wilson,Howell Kerry E.,Lancaster GeoffORCID

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

1. Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery;Balaji;Journal of Business Research,2018

2. The one thing you must get right when building a brand;Barwise;Harvard Business Review,2010

3. Better him than me: Social comparison theory and service recovery;Bonifield;Journal of the Academy of Marketing Science,2008

4. Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services;Bougie;Journal of the Academy of Marketing Science,2003

5. Explaining consumer complaining behaviour in double deviation scenarios: The banking services;Casado-Diaz;The Service Industries Journal,2009

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