How Businesses Buy Advertising Agency Services-Reference-Cited by-同舟云学术

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How Businesses Buy Advertising Agency Services

Published:2003-03 Issue:1 Volume:43 Page:86-95
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Na Woonbong,Marshall Roger,Son Youngseok

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Selecting and Remunerating Advertising Agencies: A Signaling Theoretical Perspective;Journal of Service Science and Management;2023

2. Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising;Journal of Business Research;2018-07

3. Level of Creativity and Attitudes Toward an Advertisement;Creativity Research Journal;2015-04-03

4. Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis;Field Guide to Case Study Research in Business-to-business Marketing and Purchasing;2014-08-27

5. Exploring advertiser's expectations of advertising agency services;Journal of Marketing Communications;2014-06-18

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