Level of Creativity and Attitudes Toward an Advertisement-Reference-Cited by-同舟云学术

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Level of Creativity and Attitudes Toward an Advertisement

Published:2015-04-03 Issue:2 Volume:27 Page:133-138
ISSN:1040-0419
Container-title:Creativity Research Journal
language:en
Short-container-title:Creativity Research Journal

Author:

Kim Byoung Hee,Yu Jay (Hyunjae)

Publisher

Informa UK Limited

Subject

Psychology (miscellaneous),Visual Arts and Performing Arts,Developmental and Educational Psychology

Link

http://www.tandfonline.com/doi/pdf/10.1080/10400419.2015.1030302

Reference58 articles.

1. Amabile, T., Goldfarb, P. & Brackfield, S. C. (1982).Effects of social facilitation and evaluation on creativity. Unpublished manuscript.

2. Creativity, TV Commercial Popularity, and Advertising Expenditures

3. Creativity in Advertising: A Janusian Perspective

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