Selecting and Remunerating Advertising Agencies: A Signaling Theoretical Perspective

Author:

Hornik Jacob

Publisher

Scientific Research Publishing, Inc.

Subject

Materials Chemistry

Reference42 articles.

1. Arrow, K. J. (1985). The Economics of Agency. In J. Pratt, & R. Zeckhauser (Eds.), Principals and Agents: The Structure of Business (pp. 37-51). Harvard Business School Press.

2. Beals, D. (2021). Guidelines for Effective Client/Agency Compensation Agreements. Association of National Advertisers (ANA), Inc.

3. Learning equilibria in symmetric auction games using artificial neural networks

4. Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns

5. Campaign (2010, March 19). Top 30 Advertising Agencies (pp. 2-3).

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