Author:
Nyilasy Gergely,Reid Leonard N.
Reference42 articles.
1. Abbott, A.D. (1988)The System of Professions: An Essay on the Division of Expert Labor. Chicago: University of Chicago Press.
2. Adler, L., Greenberg, A. & Lucas, D.B. (1965) What big agency men think of copy testing methods.Journal of Marketing Research, 2(November), pp. 339–345.
3. The Advertising Red Books: Agencies January 2005(2005) New Providence, NJ: LexisNexis.
4. Babbie, E. (2001)The Practice of Social Research(9th edn). Belmont, CA: Wadsworth/Thomson Learning.
5. Barry, T.F. & Howard, D.J. (1990) A review and critique of the hierarchy of effects in advertising.International Journal of Advertising, 9(2), pp. 121–135.
Cited by
23 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献