Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions
Author:
Affiliation:
1. The University of Akron, Akron, Ohio, USA
2. University of Florida, Gainesville, Florida, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1799268
Reference50 articles.
1. Creativity in the Advertisement Domain: The Role of Experience on Creative Achievement
2. Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do
3. The Effects of Task-Specific Divergent-Thinking Training
4. Initial mental representations of design problems: Differences between experts and novices
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