When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?-Reference-Cited by-同舟云学术

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Published:2021-10-21 Issue: Volume: Page:1-21
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Koslow Scott¹^ORCID,Sameti Ardalan¹^ORCID,van Noort Guda²^ORCID,Smit Edith G.²^ORCID,Sasser Sheila L.³

Affiliation:

1. Macquarie University, Macquarie Park, Australia

2. University of Amsterdam, Amsterdam, The Netherlands

3. Eastern Michigan University, Ypsilanti, Michigan, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1980469

Reference78 articles.

1. What is dark about the dark-side of business relationships?

2. AP Global Talent. 2020. “Best Global Cities for Advertising & Marketing Jobs.” Accessed July 2020. https://apglobaltalent.com/best-global-cities-advertising-marketing-jobs/

3. Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories

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