Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them-Reference-Cited by-同舟云学术

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Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them

Published:2022-01-20 Issue:2 Volume:43 Page:123-136
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Rossiter John R.¹^ORCID

Affiliation:

1. Faculty of Business and Law, University of Wollongong, Wollongong, New South Wales, Australia; Schumpeter School of Business, University of Wuppertal, Wuppertal, Germany

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2021.2010245

Reference44 articles.

1. The Validity of Two Brief Measures of Creative Ability

2. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

3. Reliability, Validity, and Factor Structure of the Creative Achievement Questionnaire

4. In Praise of Convergent Thinking

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals;Journal of Consumer Marketing;2023-04-11

2. Designing a methodological system for the development and support of gifted and motivated students;Frontiers in Psychology;2023-04-03

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