Covid-19 and Advertising: The Case for a Paradigm Shift
Author:
Affiliation:
1. Advertising, Public Relations and Media Design, College of Media, Communication and Information, University of Colorado, Boulder, Colorado, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2021.1876797
Reference95 articles.
1. Aassve, Arnstein, Guido Alfani, Francesco Gandolfi, and Marco Le Moglie. 2020. “Epidemics and Trust: The Case of the Spanish Flu.” No 661, Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University. Accessed November 13, 2020. https://EconPapers.repec.org/RePEc:igi:igierp:661
2. Celebrity Investors and the Success of Crowdfunding Campaigns
3. Barnouw, Erik. 1978. The sponsor: Notes on a modern potentate. Oxford, UK: Oxford University Press.
4. Shades of Green: A Multidimensional Analysis of Environmental Advertising
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