Celebrity Investors and the Success of Crowdfunding Campaigns
Author:
Affiliation:
1. School of Business Administration, Penn State Harrisburg, Middletown, Pennsylvania, USA
2. Newcastle University Business School, Newcastle Upon Tyne, UK
3. Symbiosis Institute of Business Management, Hyderabad, Telengana, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2020.1819919
Reference58 articles.
1. Some Simple Economics of Crowdfunding
2. Signaling in Equity Crowdfunding
3. Exporting Social Psychology: Effects of Attractiveness on Perceptions of Entrepreneurs, Their Ideas for New Products, and Their Financial Success1
4. Individual crowdfunding practices
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