A Review and Critique of the Hierarchy of Effects in Advertising-Reference-Cited by-同舟云学术

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A Review and Critique of the Hierarchy of Effects in Advertising

Published:1990-01 Issue:2 Volume:9 Page:121-135
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Barry Thomas E.,Howard Daniel J.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1990.11107138

Reference63 articles.

1. Advertising and its mental laws.

2. Bedell, C. (1940) How to Write Advertising that Sells. New York: McGraw-Hill.

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