Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review
Author:
Affiliation:
1. a Fordham University, New York, NY
2. b The University of Memphis, Memphis, TN
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679220212
Reference113 articles.
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3. Identifying Influential and Susceptible Members of Social Networks;Sinan Aral;Science,2012
4. Distinguishing Influence-Based Contagion from Homophily-Driven Diffusion in Dynamic Networks;Sinan Aral;Proceedings of the National Academy of Sciences,2009
5. Studies of Independence and Conformity: I. A Minority of One Against a Unanimous Majority;Solomon Asch;Psychological Monographs,1956
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