Affiliation:
1. Stern School of Business, New York University, New York, NY 10012, USA.
Abstract
Who Influences Who?
A goal in social science is how to assess people's influence over one.
Aral and Walker
(p.
337
, published online 21 June) describe a generalized method for identifying influential and susceptible members of social networks based on large-scale in vivo randomized experimentation. The method was used to estimate peer effects in consumer demand for a commercial Facebook application in a representative sample of 12 million Facebook users. Older users were more influential than younger users, women were more influential over men than men over women, and married individuals were the least susceptible to influence in the decision to adopt the product studied.
Publisher
American Association for the Advancement of Science (AAAS)
Cited by
751 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献