Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1100.0596
Reference39 articles.
1. Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks
2. Customer Referral Management: Optimal Reward Programs
3. Identification of peer effects through social networks
4. Social Contagion and Innovation: Cohesion versus Structural Equivalence
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