Designing profitable seeding Programs: The effects of social network properties and consumer homophily
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference62 articles.
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4. A New Product Growth for Model Consumer Durables;Bass;Management Science,1969
5. Word-of-Mouth Seeding and Marketing Mix Planning: When Is More Better?;Bettencourt;American Marketing Association.,2019
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