Abstracting Empirical Generalizations from Private Label Brand Research
Author:
Affiliation:
1. a Marketing and Distribution, University of Georgia, Athens, GA
2. b University of Central Arkansas, Conway, AR
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679200106
Reference156 articles.
1. Price and Advertising Strategy of a Manufacturer Brand Against Its Private-Label Clone: A Signaling Game Approach;Makoto Abe;Journal of Business Research,1995
2. A New Era of Private Brands in Japan: Opportunities and Challenges for Foreign Retailers and Manufacturers;Makoto Abe;Journal of Asian Business,1997
3. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share;Kusum Ailawadi;Journal of Marketing,2004
4. Understanding Retail Branding: Conceptual Insights and Research Priorities;Kusum Ailawadi;Journal of Retailing,2004
5. Pursuing the Value-Conscious Consumer: Store Brands Versus Manufacturer Brand Promotions;Kusum Ailawadi;Journal of Marketing,2001
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