Private‐label consumer studies: A review and future research agenda-Reference-Cited by-同舟云学术

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Private‐label consumer studies: A review and future research agenda

Published:2021-03-11 Issue:4 Volume:45 Page:844-866
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Riboldazzi Sabina¹^ORCID,Capriello Antonella²^ORCID,Martin Drew³^ORCID

Affiliation:

1. Department of Economics, Management and Statistics University of Milan‐Bicocca Milano Italy

2. Department of Economics and Business Studies University of Eastern Piedmont Novara Italy

3. School for Hotel, Restaurant and Tourism Management University of South Carolina Columbia SC USA

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12675

Reference228 articles.

1. Is product innovation as effective for private labels as it is for national brands?

2. Will they return? Getting private label consumers to come back: Price, promotion, and new product effects

3. The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels

4. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

5. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

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1. Understanding copycat packaging: a systematic review and research directions;Journal of Product & Brand Management;2024-09-11

2. Consumers’ purchase intention of private labels: The case of e‐retailers;Global Business and Organizational Excellence;2024-08-09

3. Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling;Journal of Retailing and Consumer Services;2024-07

4. ‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury;İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi;2024-05-17

5. The effect of retail shelf position on private-label brand evaluations;International Journal of Retail & Distribution Management;2024-05-16

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