Price and advertising strategy of a national brand against its private-label clone-Reference-Cited by-同舟云学术

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Price and advertising strategy of a national brand against its private-label clone

Published:1995-07 Issue:3 Volume:33 Page:241-250
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Abe Makoto

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. Are You Overadvertising?;Aaker;Journal of Advertising,1982

2. Quality Perceptions and Asymmetric Switching Between Brands;Allenby;Marketing Science,1991

3. Quality, Price, Advertising, and Published Quality Ratings;Archibald;Journal of Consumer Research,1983

4. Consumer Perceptions of National, Private, and Generic Brands;Bellizzi;Journal of Retailing,1981

5. Price Induced Patterns of Competition;Blattberg;Marketing Science,1989

Cited by 30 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Private label management: A literature review;Journal of Business Research;2021-03

3. Channel Strategy and Conflict Resolution;Advances in Theory and Practice in Store Brand Operations;2021

4. Tapping the potential space-positioning of private labels;Journal of Indian Business Research;2020-02-07

5. Fighting store brands through the strategic timing of pricing and advertising decisions;European Journal of Operational Research;2019-06

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