As the wheel turns toward the future of retailing
Author:
Affiliation:
1. Department of Marketing, University of Mississippi, University, Mississippi, USA
2. IRC Professor of Marketing, Neoma Business School, Paris, France
Funder
Morris Lewis Professorship at Ole Miss Business School
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1860688
Reference84 articles.
1. Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
2. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
3. Understanding retail branding: conceptual insights and research priorities
4. The role of retail price image in a multi-country context: France and the USA
5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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