Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Related to the Research of Jean J. Boddewyn
Author:
Affiliation:
1. Auburn University, 201 College of Business Building, 415 W. Magnolia Ave., Auburn, AL 36849-5246
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/IMO0020-8825400408
Reference46 articles.
1. Ashton, J. K., and A. D. Pressey. 2008. "Regulatory Perceptions of Marketing: Interpreting U. K. Competition Authority Investigation from 1950 to 2005." Journal of Public Policy and Marketing 27 (Fall): 156-164.
2. Bakir, A. 2009. "‘Some Assembly Required’: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States." Journal of Advertising Research 49 (1): 93-103.
3. Boddewyn, J. J. 1982. "Advertising Regulation in the 1980s: The Underlying Global Forces." Journal of Marketing 46 (Winter): 27-35.
4. Boddewyn, J. J. 1983a. "Outside Participation in Advertising Self-Regulation: The Case of the Advertising Standards Authority (U. K.)." Journal of Consumer Policy 6 (3): 77-93.
5. Boddewyn, J. J. 1983b. "Belgian Advertising Self-Regulation and Consumer Organizations: Interaction and Conflict in the Context of the Belgian Jury d'Ethique Publicitaire (JEP)." Journal of Consumer Policy, 6 (3): 303-323.
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