“Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States-Reference-Cited by-同舟云学术

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“Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States

Published:2009-03 Issue:1 Volume:49 Page:93-103
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Bakir Aysen

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. DOES THE SMALL PRINT REALLY MATTER? THE INFLUENCE OF EXPLICIT EXPOSURE TO DISCLAIMERS ON THE PERCEPTION OF TV COMMERCIALS;Lege artis. Language yesterday, today, tomorrow;2023-12-04

2. Children in marketing: A review, synthesis and research agenda;International Journal of Consumer Studies;2022-05-16

3. Ad scepticism and retouch-free disclaimers: Are they worth it?;Journal of Marketing Communications;2019-01-21

4. Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry;International Journal of Advertising;2017-09-22

5. The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images;Journal of Business Research;2017-08

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