Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising
Author:
Affiliation:
1. Nottingham University Business SchoolUniversity of Nottingham Nottingham UK
Publisher
Wiley
Subject
Law,Public Administration,Sociology and Political Science
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/rego.12211
Reference49 articles.
1. A Simple Theory of Advertising as a Good or Bad;Becker GS;Quarterly Journal of Economics,1993
2. Images of Ourselves: The Good Life in Twentieth Century Advertising
3. Outside participation in advertising self-regulation: The case of the advertising standards authority (U.K.)
4. Belgian Advertising self-regulation and consumer organizations: Interaction and conflict in the context of the Jury d'Ethique Publicitaire (JEP)
5. Developed Advertising Self‐regulation in a Developing Country: The Case of Brazil's CONAR;Boddewyn JJ;Inter‐American Economic Affairs,1984
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