Affiliation:
1. Baruch College, City University of New York.
Abstract
Consumer protection is only one of twelve forces that affect the regulation of advertising around the world. New media technologies, the privacy and fairness issues, environmentalism, religion, changing economic conditions, the deregulation movement, and foreign regulatory initiatives will also shape the development of advertising regulation during this decade.
Subject
Marketing,Business and International Management
Cited by
20 articles.
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