Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing

Author:

Piotrowicz Wojciech1,Cuthbertson Richard2

Affiliation:

1. a Faculty of Management, Saïd Business School and Wolfson College, University of Oxford

2. b Saïd Business School, University of Oxford, UK

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference15 articles.

1. Theorizing in information systems research using focus groups;F. Belanger;Australasian Journal of Information Systems,2012

2. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience;M. Blázquez;International Journal of Electronic Commerce,2014

3. Competing in the age of omnichannel retailing;E. Brynjolfsson;MIT Sloan Management Review,2013

4. Focus groups: A qualitative opportunity for researchers;P. Byers;Journal of Business Communication,1991

5. Focus groups and the nature of qualitative marketing research;B. Calder;Journal of Marketing Research,1977

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