Determinants of continuous usage intention of branded apps in omni-channel retail environment: Comparison between experience-oriented and transaction-oriented apps
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Published:2024-09
Issue:3
Volume:7
Page:197-205
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ISSN:2666-7649
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Container-title:Data Science and Management
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language:en
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Short-container-title:Data Science and Management
Author:
Jiang Lixia,
Yang Shenglan,
Tang QingORCID,
Zhang Zhengjie