The Influence of Search Experience on Impulse Buying in Omni-channel Retailing

Author:

Wang Kai1ORCID,Chang Chia-Chen1ORCID,Chang Yong-Yi1ORCID

Affiliation:

1. Department of Information Management, National University of Kaohsiung, Taiwan

Publisher

ACM

Reference72 articles.

1. PwC Taiwan (June 15, 2022). '2022 Global Consumer Insight Report: Consumers Prepare to Address Supply Chain Issues and Rising Inflation.' Retrieved from https://www.pwc.tw/zh/news/press-release/press-20220615.html. (Accessed November 17, 2022).

2. Stanton R. (2022). Empowered consumers are prepared to make changes in response to supply chain disruptions and inflation. https://www.pwc.com/gx/en/news-room/press-releases/2022/global-consumer-insights-pulse-survey.html. (Accessed November 17 2022).

3. Aaker, J. L. (2000). Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes. Journal of Consumer Research, 26(4), 340-357.

4. Ailawadi, K. L., & Farris, P. W. (2017). Managing multi-and omni-channel distribution: metrics and research directions. Journal of Retailing, 93(1), 120-135.

5. Akram, U., Hui, P., Khan, M. K., Yan, C., & Akram, Z. (2018). Factors affecting online impulse buying: Evidence from Chinese social commerce environment. Sustainability, 10(2), 352.

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