Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Author:

Blázquez Marta1

Affiliation:

1. a University of Manchester

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference77 articles.

1. When income matters: Customers evaluation of shopping malls' hedonic and utilitarian orientations;T. Allard;Journal of Retailing and Consumer Services,2009

2. Hedonic shopping motivations;M. Arnold;Journal of Retailing,2003

3. Atmospheric affect as a tool for creating value and gaining share of customer;B. Babin;Journal of Business Research,2000

4. Work and/or fun: Measuring hedonic and utilitarian shopping value;B. Babin;Journal of Consumer Research,1994

5. The influence of store environment on quality inferences and store image;J. Baker;Journal of the Academy of Marketing Science,2009

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