When Intrusive Can Be Likable
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference64 articles.
1. Audience Response to Product Placements;Siva Balasubramanian;Journal of Advertising,2006
2. Brand Placement Recognition: The Influence of Presentation Mode and Brand Familiarity;Ian Brennan;Journal of Promotion Management,2004
3. The Influence of Product-Placement Type and Exposure Time on Product-Placement Recognition;Ian Brennan;International Journal of Advertising,1999
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