How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions
Author:
Affiliation:
1. Research Center for Humanities and Social Sciences Academia Sinica Taipei Taiwan, Republic of China
Funder
Ministry of Science and Technology, Taiwan
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2094
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4. Stay Away From Me
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