Brand Placement Recognition
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1300/J057v10n01_13
Reference39 articles.
1. Viewers' Recognition of Brands Placed Within a Film
2. Advertising via the Box Office
3. When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?
4. The influence of product-placement type & exposure time on product-placement recognition
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