Advertising via the Box Office-Reference-Cited by-同舟云学术

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Advertising via the Box Office

Published:1996-07-11 Issue:1-2 Volume:3 Page:31-52
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Babin Laurie A.

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J057v03n01_03

Cited by 33 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Product Placement On Indonesian Rap Song;Jurnal Manajemen;2023-02-01

2. The Effect of Product Placement Strategies on Customer Behavior: A Prospective of Foote, Cone and Belding (FCB) Grid Model;Sustainability;2023-01-09

3. ÜRÜN YERLEŞTİRME UYGULAMALARINA YÖNELİK TÜKETİCİ TUTUMLARININ MARKA İMAJI ALGISINA ETKİSİ;İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi;2020-11-27

4. Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies;Journal of Consumer Behaviour;2019-05-08

5. Product placement in new media;Bastina;2019

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