I See What You Don't See
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference58 articles.
1. Examination of the Construct Validity of Alternative Measures of Field Dependence/Independence;Winfred Arthur;Perceptual and Motor Skills,1991
2. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues;Siva Balasubramanian;Journal of Advertising,1994
3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda;Siva Balasubramanian;Journal of Advertising,2006
4. Exposure and Affect: Overview and Meta-Analysis of Research, 1968-1987;Robert Bornstein;Psychological Bulletin,1989
5. Brand Placement in Novels: A Test of the Generation Effect;Ian Brennan;International Journal of Advertising,2008
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