Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues-Reference-Cited by-同舟云学术

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Published:1994-12 Issue:4 Volume:23 Page:29-46
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Balasubramanian Siva K.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference102 articles.

1. Dealing with Children's Advertising: Public Policy Issues and Alternatives

2. Banks, David. “Issues & Strategies of CME in the 1990s,”. Talk delivered at theCongress on CME: Issues and Strategies of CME in the 1990s. April 18–22, San Antonio, Texas.

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