1. Causes of irritation in advertising;Aaker;The Journal of Marketing,1985
2. Measuring audience perceptions of commercials and relating them to ad impact;Aaker;Journal of Advertising Research,1990
3. Reading voices and hearing text: Talker-specific auditory imagery in reading;Alexander;Journal of Experimental Psychology: Human Perception and Performance,2008
4. Arnold, M. (2001). Making books: Placed products and their cost, The New York Times, available at http://www.nytimes.com/2001/09/13/books/making-books-placed-products-and-their-cost.html.
5. How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses;Avramova;Journal of Brand Management,2018