A Competitive and Experiential Assignment in Search Engine Optimization Strategy
Author:
Affiliation:
1. a College of Business, James Madison University, Harrisonburg, VA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008240104
Reference13 articles.
1. eMarketer (2012), "US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates" (available at www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/
2. The Future of Marketing Education: A Practitioner's Perspective;David Finch;Journal of Marketing Education,2012
3. Goodwin, Danny (2012), "Organic vs. Paid Search Results: Organic Wins 94% of Time" (available at http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time/
4. How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education;Paul Harrigan;Journal of Marketing Education,2011
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