THE YOUTUBE SEO PROJECT: TEACHING SEARCH ENGINE OPTIMIZATION THROUGH VIDEO
Author:
Affiliation:
1. Marketing, Haworth College of Business, Western Michigan University , Kalamazoo, MI, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2020.1755603
Reference15 articles.
1. E-Tailing on Zazzle.com
2. A Competitive and Experiential Assignment in Search Engine Optimization Strategy
3. The BuzzFeed Marketing Challenge: An Integrative Social Media Experience
4. Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs
5. A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education
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