The Packaging Mockup Project: An experiential Learning Experience of Using Photoshop in a Branding Class
Author:
Affiliation:
1. Department of Marketing and Computer Information Systems, Tarleton State University, Stephenville, TX, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2024.2315576
Reference40 articles.
1. Adobe. (2023). Welcome to generative AI. Adobe. https://helpx.adobe.com/creative-cloud/generative-ai-overview.html
2. TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM
3. Aouf, R. S. (2017). Algorithm designs seven million different jars of nutella. Dezeen. https://www.dezeen.com/2017/06/01/algorithm-seven-million-different-jars-nutella-packaging-design/
4. It's a brand new world: Teaching brand management in virtual environments
5. ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS
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