Author:
Belei Nina,Noteborn Gwen,de Ruyter Ko
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference12 articles.
1. Anderson, J. (1995) Learning and Memory: An Integrated Approach. New York: Wiley.
2. Bolt, M., Killough, L. and Koh, W. (2001) Testing the interaction effects of task complexity in computer training using the social cognitive model. Decision Sciences 32 (1): 1–20.
3. Davis, F. and Mun, Y. (2004) Improving computer skill training: Behavior modeling, symbolic mental rehearsal, and the role of knowledge structure. Journal of Applied Psychology 89 (3): 509–523.
4. Decker, P. and Barry, N. (1985) Behavior Modeling Training: Principles and Applications. New York: Praeger.
5. Elam, E. and Spotts, H. (2004) Achieving marketing curriculum integration: A live case study approach. Journal of Marketing Education 26 (1): 50–65.
Cited by
25 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献