ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS-Reference-Cited by-同舟云学术

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ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS

Published:2019-04-03 Issue:2 Volume:29 Page:125-130
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Bennett Delancy H. S.¹,Matos Geraldo²,Andonova Yana³

Affiliation:

1. Clemson University College of Business, Clemson, SC, United States

2. Mario J. Gabelli School of Business, Roger Williams University, Bristol, RI, United States

3. Arthur J. Bauernfeind College of Business, Murray State University, Murray, KY, United States

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2019.1609992

Reference16 articles.

1. Analyzing Business Issues—With Excel: The Case of Superior Log Cabins, Inc.

2. Study Abroad Learning Activities: A Synthesis and Comparison

3. Freshmen Marketing: A First-Year Experience with Experiential Learning

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Packaging Mockup Project: An experiential Learning Experience of Using Photoshop in a Branding Class;Marketing Education Review;2024-02-10

2. MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING;Marketing Education Review;2021-01-11

3. Minority students corporate engagement programs: Addressing the ad industry’s problem with minorities;Journal of Education for Business;2020-12-07

4. EXPLORING THE MARKETPLACE: SCAVENGER HUNTS AS FIELD-BASED EXPERIENTIAL LEARNING;Marketing Education Review;2020-04-02

5. EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD;Marketing Education Review;2020-04-02

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