MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING
Author:
Affiliation:
1. Ball State University, Miller College of Business, Muncie, IN, USA
2. Indiana University, Kelley School of Business – Indianapolis, IN, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2021.1871850
Reference18 articles.
1. Effect of Type of Curriculum on Educational Outcomes and Motivation Among Marketing Students With Different Learning Styles
2. ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS
3. Sustainable outcomes of an experiential learning project in a principles of marketing course
4. Pop-up Retailing
5. Chalkboards to Cybercourses: The Internet and Marketing Education
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1. Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class;The International Journal of Management Education;2022-11
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